You bake, we donate.

Baking season is here and Becel® has whipped up a plan with Robin Hood® to help local communities in need. For each purchase of Becel® or Robin Hood® flour this holiday season, we will make an in-kind donation of these kitchen staples to food banks across Canada. Join in and bake, share and donate today.

We're also giving you a chance to win* a culinary prize package worth over $250 in one of our biweekly draws, or a grand prize worth $750!

To enter, click Enter Now below, or share your baking creations with us at or for additional bonus entries! Simply tag @becelca and @robinhoodbaking on Instagram and/or TikTok and use the hashtag #BakeaDifference2022.

Upfield Canada Inc. and Smucker Foods of Canada Corp. will donate up to 25,000 lb. (11,399 kg) of each product based on purchases made between October 3 and December 31, 2022.