You bake, we donate.

Baking season is here and Becel® has whipped up a plan with Robin Hood® to help local communities in need. With purchases of Becel® or Robin Hood® flour this holiday season, an in-kind donation of these kitchen staples will be made to food banks across Canada. Join in and bake, share today.

Becel® is also giving you a chance to win* a culinary prize package worth approximately $250 in one of our 5 biweekly draws, or a grand prize package of home goods worth approximately $790!

To enter, click Enter Now below. You can also share your baking creations with us at or to be eligible for additional entries! Simply tag @becelca and @robinhoodbaking on Instagram and/or TikTok and use the hashtag #BakeaDifference2022. Please see the Official Rules for the requirements for eligible Instagram and TikTok entries.

Upfield Canada Inc. and Smucker Foods of Canada Corp. will donate up to 25,000 lb. (11,399 kg) of each product based on purchases made between October 3 and December 31, 2022.